Since the conception of Baaby in 2015 PEOPLE & PLANET have always been at the core of our decision making. We aim to produce beautiful garments that will remain in your wardrobe for a lifetime, not a season. We carefully select each fabric for its sustainable qualities and we consider the whole lifecycle of the garment from beginning to end.
To minimise our impact on the environment, we only use sustainable natural fibre fabrics, recycled fabrics, and deadstock fabrics. For swimwear we only use certified recycled nylon, and have done so since Baaby was established in 2015.
For apparel we use mainly linen, cotton, silk, RWS wool, and deadstock fabrics. We use natural fibre fabrics as these will break down much faster at the garments end-of-life when compared to synthetic fabrics. We strive for OEKO-TEX certified, GOTS organic and FSC certified fabrics and consider the entire lifecycle of a fabric when making decisions including the environment in which it is grown in through to the dyes and finishes on the fabric.

Every Baaby garment, apparel and swimwear, is ethically manufactured in Melbourne, Australia. We conduct regular factory visits to ensure high level working conditions and standards are being met and to ensure garment workers are treated fairly and respectfully. Our manufacturers are regularly audited by the manufacturers union and pay their staff in accordance with the Fair Work Commission standard. We have close relationships with all of our factory owners and garment workers and consider them to be part of the Baaby team. They create beautiful quality garments, many of them with over 30 years of experience, and they are integral to the prosperity of our business.
To make locally in Australia means we have control over our product and can see first hand that our factories are ethical, working conditions for staff are safe and fair, and there is no child labour, forced labour or exploitation of workers.