Chalk n Cheese

For me it was in 1995, when Chalk n Cheese was a thought, a dream I had whilst living in the UK designing for the high street brands. Whilst I knew I had to come home and do something with my degree the thought of travelling was far better.
After returning to Australia I started working full time for a well-known Australian brand and it was at this time I started Chalk n Cheese. I began working at night and on weekends to build the range and working in the store on weekends. Wholesale started to grow along with our brand, and life was pretty busy trying to do everything. Having never had my own business, and with very little money, all I knew was I wanted to have an all Australian made and owned children’s’ clothing business. I wanted my label to be different and not follow other people’s trends and direction, but rather a brand I would want to wear, colourful, beautiful quality, but most importantly something I wanted to enjoy doing!