Hurtled into toxin awareness whilst scrutinising products for their new born baby, Rachel & Justin embarked on a quest to challenge the personal care industry and to develop safer options.
The vision for Wellbeing Island was simple: make safer products which perform without compromise. 10 years and more than 100 products later, we’d be lying if we told you it was simple, but we’re super proud of the hard work and results.
Established in the 1940’s, the Jack N’ Jill brand was a household name and is fondly remembered by many Aussie kids raised in the 50’s, 60’s and 70’s. Today, the family business has been revived by Melbourne-based couple Rachel & Justin Bernhaut, who, after their own personal light bulb moment, realised the product is still very relevant for today’s health-conscious parents.
Jack N’ Jill is now sold in more than 60 countries with the range incorporating toothpaste of various flavours; newborn teething gel and tooth wipes, plus toothbrushes – both manual and electric. Silicone finger brushes, as well as a Bathtime range!
Jack N’ Jill Toothpaste is 100% safe for young children – especially because they have a tendency to swallow it, rather than spit it out! All Jack N’ Jill branding is designed to be appealing to children and is cute enough that parents won’t mind it sitting on their bathroom vanity. Alongside the toothpaste we have designed and manufactured the first children’s toothbrushes with handles that are made of NON GMO cornstarch which is compostable. Did we mention ‘cute’??
At Jack N’ Jill we believe that businesses have an obligation to the environment, that’s why we have formulated a natural, hypoallergenic toothpaste with organic ingredients, and designed our packaging to be minimal, recyclable and BPA Free.
https://wellbeingisland.com.au/