Our mission is pretty lofty – We want to democratise glasses. By 2050, there’ll be more than five billion people globally who can’t see clearly without them. We all need glasses to learn, work and play. So why are they so expensive and fragile, and why the huge impact on our planet? Why’s it gotta be so complicated?

We believe companies shouldn’t use unfair tactics or ‘smoke and mirrors’ to keep glasses prices high. It’s not a secret, the global optical industry is monopolised by a few big players. These companies own the retail brands and stores, the frame manufacturers and the lens laboratories – they do this so they can squeeze out the competition, and set unreasonable benchmarks for prices. It’s our goal to make high-quality prescription glasses accessible and affordable for everyone.

We make our glasses in Australia, from recycled and recyclable materials. We standardised our product to cut down costs – so we can pass on the savings to you.
Our frames come in every colour of the rainbow – because we’re all about individuality and pride – but we chose one shape that defies trends, and is built to last.
Visit one of our vibrant stores in Australia or Canada, reach out to us online or over the phone – You’ll find our people are caring, wise and frank. Just like our glasses, we’re not precious.